An introductory session on putting real money behind social posts without watching it disappear.

We cover the decisions that actually spend budget: which post to boost and which to leave organic, whether to optimise for reach or action, and when a wide audience beats a narrow one.

Most of what looks like a paid failure is a targeting mistake, not a creative one. And most of what wastes budget is boosting a post that was never going to convert, just because it got likes.

The session is hands-on. Bring a live account, and we will read the numbers together and set a test budget before anyone hits promote.