Most posts lose people in the first second. Not because the content is bad, but because the opening frame asks the viewer to work before it gives them a reason to.

The scroll is a reflex. If the first frame looks like an ad, the thumb keeps moving. If it looks like something a person made, the thumb slows down.

Cut the intro. The logo sting, the slow build, the hello everyone, all of it lives before the value and all of it costs you the view. Start on the most interesting second and let context catch up.

Then add captions. Most feeds play muted, and a post that needs sound is a post half your audience never really watched.